Promote Your Website Tech-Tip

Introduction

To get the most from your website, it's important that your members, volunteers, parents and prospective members use it.

To get the most from your website, it's important that your members, volunteers, prospective volunteers and parents use it.

Here are some tips that will help people find your site and continue to visit it from time to time.

Use Cases

The following panels show specific tasks. Click on a panel to see the procedures.

Get a Domain Name

Adding a domain name to your website can increase your search engine rankings.

Get your own domain name, from www.123-reg.co.uk or similar, to use for your website.

See the Domain Name Registry tech-tip for more information.

Submit Domain to Google

Boost Your Website Visibility on Google

Getting your website indexed by Google is essential to increase its visibility in search results.

Here are the steps to submit your website to Google:

  • Open Google Search Console and click [Start now]
  • You will be prompted to login and register
  • At the top-left of the page, select [+ Add property]
  • Add your domain name
  • You will be prompted to 'Verify domain ownership via DNS record'. Click [Start Verification] to continue.
  • It may go through a process for you to login to your domain name provider. If this fails select the 'Any DNS provider' option.
  • You will be shown a TXT record value to add to your domain name's DNS settings. This will be similar to google-site-verification=abcdefghijklmnopqrstuvwxyz
  • In another browser tab, open your account in your domain name provider's website (E.g. 123-reg.co.uk)
  • Open your domain name's DNS settings and add a new line
  • Select TXT and paste the google-site-verification text into the value field
  • Save the settings
  • DNS changes can sometimes take some time (up to 48hours), but are often done within 15mins
  • After a few minutes, move back to the browser tab with the Google Seach Console on it and click [Verify]
  • If it fails (or the DNS hasn't updated yet), you should re-try the process
  • Once verified click [Go to Property]
  • It may take a few days for your website to be crawled, but once done, details will appear on your Google Search Console
Submit Domain to Bing

Boost Your Website Visibility on Bing search engine

Bing is Microsoft's search engine. You should submit your website to Bing to increase your web traffic.

To do this, follow these steps:

  • Open Bing URL Submission
  • Click [Go to URL Submission Tool]
  • Click [Get Started] and login
  • Click Submit URL
  • Enter your domain name and click [Submit]
  • It may take a few days for your website to be crawled, but once done, details will appear in Bing search results
Links to your Website

Ask others add links to your website from their website.

Ask your District, County, Church and local community organisations to show your domain name on their websites. County to show your domain name on their website. Districts to show your domain name on their websites.

You can reciprocate by adding a link to their website on your Links page.

Prospective Members

Ask parents to apply through your website, so they get used to using it.

When a prospective member/parent contacts you, send them a link to your section's Join Us web page.

This pushes parents to use your website from the start.

New Members

Tell parents to use uniform diagrams for badges, so they continue to use your website.

At the end of investitures, ask parents to use your Uniform web page for badge placements.

This re-enforces the message that parents can get information from your website.

Domain Name in Correspondence

Include your website domain name/URL in all communications.

Include your website domain name/URL to your letterheads, sectional programmes and email footers.

Send Links to the Badges Pages

Add links in emails to your badges page to get parents using your website.

If your members work on activity badges outside of meeting nights, add a link to your section's badge web page on your programme emails/letters.

Stay Relevant

Regularly updating content will keep your website fresh and further encourage search engines to promote your website.

Regularly updating content will keep your website fresh and further encourage search engines to promote your website.

Promote your future events, add news stories for recent activities and show recent photos in photo albums. Set the Expiry field for news stories to avoid showing very old articles.

Use recent photos in Image Banners.

Review page content and verbiage from time to time.